senior copywriter at dm9 - são paulo, brazil.

visa filmes.png

Visa - Tailormade benefits.

Visa benefits: tailormade films gathering the data from VISA benefits and the profile of VISA's clients.

visa →

visa →

→ Over-protective? International insurance.

→ Bad photographer? Free Amazon Prime.

→ Trip lover? Trip benefits.

→ Design fan? Design discounts.

→ TV addicted? Extended warranty.

→ Too busy to cook? Concierge 24 hours.

→ Clumsy? Shopping insurance.

→ Fashion disaster? Express delivery.

→ 1200 VIP lounges for those who almost live in airports.

→ Generous? 40% off in annual wines signature.

→ Tailormade posters to each unique benefit / profile.

→ my role: concept and copywriting.

CCO: Rafael Pitanguy. ECD: Roberto Rogoski. CD: Roberto Rogoski. CW: Daniel Thomer / Leonardo Barbosa / Rafael Borna. AD: Paulo Moraes / George Moro.

CCO: Rafael Pitanguy. ECD: Roberto Rogoski. CD: Roberto Rogoski. CW: Daniel Thomer / Leonardo Barbosa / Rafael Borna. AD: Paulo Moraes / George Moro.