Penguin - Necessary Discounts.
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Necessary discounts: data-driven discounts on books according to the misinformation level.
→ penguin books
→ penguin books
↘ The One Show - Silver - Direct marketing - Craft / Data-driven Personalization. ↘ El ojo de Iberoamérica - Silver - Direct. ↘ El ojo de Iberoamérica - Bronze - Creative data. ↘ El ojo de Iberoamérica - Bronze - Brand experience and activation. ↘ El ojo de Iberoamérica - Bronze - Media. ↘ El ojo de Iberoamérica - Bronze - Sustainable.
→ Posters based on real tweets.
→ Website where anyone could specify the necessary discount.
→ Best-selling authors sending the discounts by themselves.
→ Film that launched the campaign in Brazil.
→ my role: concept and copywriting.
