Chevrolet - Rescue drive.
Rescue-drive: a brand new car presented when the old ones let their owners down.
→ chevrolet
→ chevrolet
↘ London International Awards - Bronze - Guerrila Marketing. ↘ Cannes Lions - Shortlist - Promo & Activation. ↘ El ojo de Iberoamérica - Finalist - Promo. ↘ El ojo de Iberoamérica - Finalist - Direct. ↘ Contagious magazine #32 In Book.
→ my role: concept and copywriting.
