Itaú bank - Bike free.
When a trucker’s strike stopped the country, Itaú’s bikes helped It to move on.
When a trucker’s strike stopped Brazil, Itaú bank lowered the renting price of its shared bikes to almost zero and helped Brazilians to move on.
→ itaú
→ itaú
↘ El ojo de Iberoamérica - Shortlist - PR.
→ Bike-sharing: over than 50.000 bikes all over Brazil had their renting prices lowered to R$ 0,10 during the truckers strike.
→ Tv spot: the trucker’s strike was extended and so did us.
→ my role: concept and copywriting.
