ABOUT.
keynote-design is my passion.
Leonardo Barbosa.
Copywriter, 36 years old, 14 years of experience, former copywriting teacher at Escola Cuca. Currently living and working in São Paulo, Brazil.
Main agencies: GUT, VMYL&R, Y&R, AFRICA, VML, Lew’Lara/TBWA, Heads, ISOBAR, Master.
Main clients: VISA, Itaú Bank, Penguin Books, Young Lions, Chevrolet, O Globo, Banco do Brasil, CAIXA.
+55 (11) 99477-0575 ↘ barbosacw011@gmail.com
→ Awards, honors and publications:
– The One Show - Silver - Direct marketing - Craft / Data-driven Personalization.
- Cannes Lions – Bronze – Print & publishing.
- Cannes Lions Outdoor – Shortlist.
– Cannes Lions Promo & Activation Lions – Shortlist.
– London International Awards - Bronze - Guerrilla Marketing.
– El ojo de Iberoamérica 2019 - Silver -Direct.
– El ojo de Iberoamérica 2019 - Bronze - Creative data.
– El ojo de Iberoamérica 2019 - Bronze - Brand experience and activation.
– El ojo de Iberoamérica 2019 - Bronze - Media.
– El ojo de Iberoamérica 2019 - Bronze - Sustainable.
– 4 publications on Lüerzer’s Archive #5/2015 - O Globo.
– 2 publications on Lüerzer’s Archive #6/2018 - Embratur.
– 2 publications on Lüerzer’s Archive #5/2019 - E-galaxia.
– Festival of Media Latam - Silver - Collaboration award.
– Festival of Media Latam - Finalist - Media.
– Most contagious 2013.
– Contagious magazine #32.
– El ojo de Iberoamérica 2018 – PR – Finalist.
– El ojo de Iberoamérica 2013 – Direct – Finalist.
– El ojo de Iberoamérica 2013 – Promo – Finalist.
– Forbes – 10 creative marketing ploys.
I secretly cried while filming with the Brazilian TV legend Galvão Bueno. I pretend to be a fashion influencer on Instagram so seriously that I've even sold some products to my friends/followers. I’ve written a brand book for an esthetic clinic from a small town deep in Pennsylvania and then became a brand book lover. I almost became a professional skateboarder. Once, while selecting dozens of junior copywriters' portfolios, I realized they were so disoriented that I set up a Live with the best copywriter in Brazilian ad history - Eugenio Mohallem - to teach them some tricks for free. I love luxury brands so much that I'm creating my own luxury brand just for fun. And, most importantly, I freaking love the randomness of advertising. It fits me perfectly. If you liked my work, feel free to contact me. I'm always willing to live through new random facts.
Now, let me tell you some random facts about me:
Work.