personal - the gemidão of zap.
We did not invent the Gemidão of Zap. But we invented a fake reason for It and than created a videocase parody to present It to the world.
→ personal work
→ personal work
→ The video was an instant and organic hit on Youtube reaching out more than 220.000 views only at the original post.
→ 2 different texts: the serious voiceover spoke to foreigners and the not so serious subtitles spoke to brazilian people.
→ my role: concept, copywriting and screenwriting.
