Itaú + Rock In Rio: 3 life-changing stories proving how sponsoring music changes lives.

Dona Antonieta is a 85 years old lady. She went back to school to learn how to write in order to compose her songs. Since then, she wrote about 300 lyrics. Her dream was to see a famous singer recording one of them. We made it come true.

Tabata was a subway singer. We discovered her story. Tabata became a singer at an ad for the biggest bank in Latin America about the sponsorship of the biggest music festival on earth.

Music saved my life. That is what the drummer from Compulsão Sonora band said. Compulsão Sonora is psychiatric hospital band and the drummer suffers from depression. The band helps the interns and we helped the band.

→ my role: concept and copywriting.