VISA - fifa world cup 2022.
VISA FIFA 2022: the biggest brazilian sports narrator announcing Visa's world cup promo with his top catchy phrases.
→ visa
→ visa
→ TV spot 1: it's a goal! It's a goal! It's a goal!
→ TV spot 2: You are winning. You are loosing.
→ TV spot 3: it's a goal! It's a goal! It's a goal!
→ Galvão Bueno is an icon on TV and a hit on digital. So, VISA renewed his collection of memes, stickers and gifs to the internet.
EXTENSION: after the first flight, Galvão Bueno returned to invite brazilian fans to bring luck to Brazil.
→ Spot 4: fan's lucky charms.
→ Spot 5: Galvão Bueno's lucky charms.
→ Spot 6: there's no need of lucky charms with VISA.
→ my role: concept and copywriting.
