são paulo, brazil.

Captura de Tela 2024-01-20 às 11.39.47.png

Athos - The Real Problem.

The real problem: LGBTQ+ people persecuted by homofobic politicians posing in front of what these politicians should really persecute.

→ athos

→ athos

↘ Cannes Lions - Bronze - Print & Publishing.  ↘ Cannes Lions - Shortlist - Outdoor. 

→ The real problem: no basic sanitation.

→ The real problem: no decent housing.

→ The real problem: no urban cleaning.

→ Anyone could join the photoshoot protest posting their own pictures and tagging the homophobic politicians they wanted.

→ my role: concept and copywriting.

CCO: Rafael Pitanguy. ECD: Roberto Rogoski. CD: Frederico Teixeira / Denon Oliveira. CW: Leonardo Barbosa. AD: Paulo Moraes / Guilherme Possobon / Murilo Domingues.

CCO: Rafael Pitanguy. ECD: Roberto Rogoski. CD: Frederico Teixeira / Denon Oliveira. CW: Leonardo Barbosa. AD: Paulo Moraes / Guilherme Possobon / Murilo Domingues.