Shell & Ferrari - Future signs.
Ferrari F1 cars using second-generation ethanol made from sugar cane.
Future signs: A giant F1 car appears in a sugar cane plantation to announce Ferrari’s new fuel made from sugar cane waste.
→ shell and ferrari
→ shell and ferrari
→ The campaign began with a tweet at the global Ferrari account:
→ Than a TV spot unveiled the partnership:
→ my role: concept and copywriting.
