Penguin books.
Data-driven discounts on books according to the misinformation level.
CCO: Sergio Gordilho. ECD: Otávio Schiavon. CD: Everton Behenck / Bruno Valença. CW: Leonardo Barbosa. AD: Vinicius Turani / Thiago Andrade.
Penguin Books: Data-driven discounts on books according to the misinformation level.
Posters: The most unbelievable lies leading to the website.
Website: anyone could choose any book and specify the discounts by themselves just like the best-selling author Marcelo Rubens Paiva did.
Seeding: 100k+ organic views at the launching video.
