Itaú.
When a trucker’s strike stopped the country, Itaú’s bikes helped It to move on.
CCO: Sérgio Gordilho. ECD: Otávio Schiavon. CD: Everton Behenck, Jeferson Rocha. CW: Leonardo Barbosa. AD: Vinicius Turani.
Itaú: When a trucker’s strike stopped the country, Itaú’s bikes helped It to move on.
Tv spot: after 1 week, the client decide to extend the campaign.
Bike-sharing: more than 50k bikes all over Brazil had their renting prices lowered to R$ 0,10.
